How to Prepare Your Website For the Holiday Season


It’s that time of the year again! People are gearing up for the holidays. The Black Friday is coming in a few days and that only means ecommerce websites should be prepared for hundreds of site visitors all at the same time. Is your site fast enough to accommodate lots of users? People will eventually browse for items they could give their families and friends and they sometimes do it on a rush.

How to keep your site all set for the customers? Here are some tips from an ecommerce solution provider:

Make the website as mobile-friendly as possible.

If you want to be ahead of the competition, ensure that your site is responsive in the first place. Is your website easy to navigate on a smartphone as it is on a desktop? Keep in mind that majority of shoppers these days browse from their phones. There are also users who shift from phones to desktops and vice-versa. Include a convenient way for the payment method. PayPal is a very popular choice but online stores should also take a look at this kind of service offered by Google Pay and Amazon Pay.

Come up with exclusive promos for products at a limited time.

The fact that there is a time limit will you encourage your shoppers to proceed to checkout right away. Who would say no to big discounts? If it’s 50% off or more then your shoppers will purchase as fast as they can. If you have an item similar to your best-selling one, people will likely notice it when you launch it on a Black Friday. When you are thinking of launching a great merchandise offer, now is the best time to do so.

Add a gift-wrap feature if possible.

People will buy it if you suggested to wrap their items at a certain price. They are actually paying for the time they could save buying gift wraps or doing it themselves. But before you decide to include this feature, make sure that you are prepared for certain consequences of doing so. It could hold up fulfillment since wrapping gifts usually take time. There are a lot of creative ways to do. Gift bags will be practical for orders needed to be fulfilled on the same day.

Partner with shipping companies offering same-day delivery.

Did you know that more than 78% of online buyers prefer shops delivering their items on the same day they ordered on a holiday season? Many buyers are just in a rush to get their items. The leading companies known for their same-day delivery services are Dropoff and Deliv. Do note that it’s more convenient to avail these services than trust a typical carrier since they also increase their surcharges due to the large demand.


The holiday season is an opportunity to offer more to your customers. It’s that time of the year when buyers feel like spending money on gifts for loved ones or for themselves. It will be possible by coming with the right planning and preparations